Charlottesville, VA, USA | Mon–Fri 9AM–6PM, Sat 10AM–4PM

Privacy Policy

At Pizza Luce, we are deeply committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website luces-pizz.click, place orders, or otherwise interact with us. We encourage you to read this document carefully. If you disagree with the terms of this Privacy Policy, please discontinue use of our website and services.

This Privacy Policy applies to all information collected through our website (luces-pizz.click), any related services, sales, marketing, or events. It also covers any personal data you provide to us by phone, email, or in person at our location.


1. About Us

Pizza Luce is a food service business operating in the United States. We take your privacy seriously and are dedicated to handling your personal data responsibly and transparently. Below are our contact details for all privacy-related inquiries:

Company Name Pizza Luce
Website luces-pizz.click
Email Address [email protected]
Operating Country United States

2. Applicable Laws and Regulations

As a business operating within the United States, Pizza Luce is subject to applicable federal and state privacy laws, including but not limited to:

  • The Federal Trade Commission Act (FTC Act) – governing unfair or deceptive practices in commerce, including the misuse of consumer data.
  • The California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA) – providing enhanced rights to California residents regarding the collection, use, and sale of personal information.
  • The CAN-SPAM Act – governing commercial email communications.
  • The Children's Online Privacy Protection Act (COPPA) – protecting the privacy of children under the age of 13 online.
  • Other applicable state privacy laws, including those enacted in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states as applicable.

We comply with all such applicable laws and continuously review our practices to ensure ongoing compliance as the legal landscape evolves.


3. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories below outline exactly what data we may gather.

3.1 Personal Information You Provide Directly

When you interact with Pizza Luce — by placing an order, creating an account, signing up for our newsletter, contacting us, or participating in promotions — you may provide us with:

  • Identification data: First and last name, username or display name.
  • Contact information: Email address, phone number, mailing or delivery address.
  • Account credentials: Passwords or security questions (stored in encrypted form).
  • Payment information: Credit or debit card numbers, billing address, and transaction details. Note: Payment data is processed through secure, third-party payment processors and is not stored on our servers.
  • Order and purchase history: Items ordered, customization preferences, special instructions, and order frequency.
  • Communications: Any messages, feedback, reviews, or inquiries you submit to us via email, forms, or other channels.
  • Marketing preferences: Your choices regarding whether to receive newsletters, promotional emails, or special offers from us.

3.2 Information Collected Automatically

When you visit our website luces-pizz.click, certain information is collected automatically through cookies, web beacons, and similar tracking technologies:

  • Device information: Device type, operating system, browser type and version, screen resolution, and device identifiers.
  • Usage data: Pages viewed, time spent on each page, links clicked, scroll depth, referring URLs, and navigation paths through our website.
  • IP address and location data: Your Internet Protocol (IP) address, which may be used to infer your approximate geographic location (city or region level).
  • Log data: Server logs recording your access times, page requests, and error messages.
  • Cookie data: Information stored in cookies and similar tracking technologies placed on your browser or device (see Section 9 for full cookie details).

3.3 Information From Third Parties

We may receive information about you from third-party sources, including:

  • Delivery and ordering platforms: If you order through a third-party food delivery app or aggregator that we partner with, we may receive relevant order and contact details.
  • Payment processors: Confirmation of payment success or failure, fraud alerts, and transaction identifiers.
  • Analytics providers: Aggregated and sometimes individual-level usage data from tools such as Google Analytics.
  • Social media platforms: If you connect your social media account or interact with our social media presence, we may receive profile data as permitted by those platforms and your privacy settings.
  • Marketing partners: Demographic information, behavioral data, or contact information used to enhance our marketing reach.

4. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

  • Processing and fulfilling your food orders, including coordinating delivery or pickup.
  • Creating and managing your customer account.
  • Sending order confirmations, receipts, and delivery status updates.
  • Responding to your inquiries, complaints, and customer service requests.
  • Processing refunds, cancellations, or adjustments to your orders.

4.2 Business Operations and Improvement

  • Analyzing website usage patterns to improve the design, content, and functionality of luces-pizz.click.
  • Monitoring and improving the quality of our food and services based on customer feedback.
  • Conducting internal audits, research, and data analysis.
  • Detecting, preventing, and addressing technical issues and security incidents.
  • Ensuring compliance with our internal policies and applicable laws.

4.3 Marketing and Promotions

  • Sending you promotional emails, newsletters, and special offers — but only where you have opted in or where we have a legitimate interest to do so under applicable law.
  • Personalizing your experience on our website based on your order history and preferences.
  • Running loyalty programs, sweepstakes, or contests that you have voluntarily entered.
  • Retargeting advertising: displaying relevant ads for Pizza Luce on other websites or platforms you visit, based on your prior interactions with us.

You may opt out of marketing communications at any time by clicking the "Unsubscribe" link in any of our promotional emails or by contacting us at [email protected].

4.4 Legal and Safety Purposes

  • Complying with applicable laws, regulations, court orders, and legal processes.
  • Enforcing our Terms of Service and other agreements.
  • Protecting the rights, property, or safety of Pizza Luce, our customers, or the public.
  • Detecting and preventing fraud, abuse, and other harmful activities.

5. Sharing Your Information With Third Parties

We do not sell, rent, or trade your personal information for monetary gain. However, we may share your data with carefully selected third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage third-party companies and individuals to perform services on our behalf. These service providers may have access to your personal information to the extent necessary to perform their functions, but they are contractually prohibited from using it for other purposes. Such providers include:

  • Payment processors: To securely handle payment card transactions.
  • Delivery services: To coordinate and execute food delivery to your address.
  • Website hosting and IT services: To maintain the infrastructure that supports our website.
  • Email marketing platforms: To send newsletters and promotional communications on our behalf.
  • Analytics providers (e.g., Google Analytics): To analyze website traffic and user behavior.
  • Customer support tools: To facilitate the handling of your inquiries and complaints.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to:

  • Comply with a legal obligation, subpoena, court order, or governmental request.
  • Protect and defend the rights or property of Pizza Luce.
  • Prevent or investigate possible wrongdoing in connection with our services.
  • Protect the personal safety of users of our services or the public.

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding such a change.

5.4 With Your Consent

We may share your information with other third parties when you have given us explicit consent to do so, such as when you authorize a third-party app or service to access your Pizza Luce account.


6. Data Security Measures

We take the security of your personal information very seriously. Pizza Luce implements a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Technical Safeguards

  • SSL/TLS Encryption: All data transmitted between your browser and our website is protected using Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption protocols.
  • Password hashing: User passwords are never stored in plain text; they are hashed using industry-standard cryptographic algorithms.
  • Firewalls and intrusion detection: Our servers are protected by firewalls and monitored for suspicious activity.
  • Access controls: Access to personal data is restricted to authorized personnel only, on a need-to-know basis.
  • Secure payment processing: Payment card data is processed through PCI DSS-compliant payment processors and is never stored on our servers.

6.2 Administrative Safeguards

  • Regular employee training on data privacy and security best practices.
  • Internal data handling policies and procedures.
  • Periodic review and auditing of our security practices.
  • Vendor due diligence to ensure our third-party service providers maintain appropriate security standards.

6.3 Limitations

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities in accordance with applicable law.


7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Category of Data Retention Period
Account and profile information For the duration of your account, plus up to 3 years after account closure.
Order history and transaction records Up to 7 years for tax, accounting, and legal compliance purposes.
Payment information Retained only during transaction processing; not stored long-term on our servers.
Marketing preferences and communications Until you unsubscribe, or up to 2 years of inactivity.
Website usage and analytics data Up to 26 months in aggregated or anonymized form.
Customer support records Up to 3 years from the date of the interaction.
Legal and compliance records As required by applicable law (generally 5–7 years).

Once your personal information is no longer needed, we will securely delete or anonymize it in accordance with our data disposal procedures.


8. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

8.1 Right to Know and Access

You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it has been shared.

8.2 Right to Correction

You have the right to request that we correct inaccurate or incomplete personal information we hold about you. We will use commercially reasonable efforts to honor such requests promptly.

8.3 Right to Deletion

You have the right to request that we delete your personal information. We will honor such requests subject to certain exceptions, such as where we are required by law to retain the data, or where it is necessary for the completion of a transaction you have initiated.

8.4 Right to Data Portability

Where technically feasible, you have the right to receive a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format, and to transmit this data to another service provider.

8.5 Right to Opt Out of Sale or Sharing (California Residents)

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information. To exercise this right, please contact us at [email protected] with the subject line "Do Not Sell or Share My Personal Information."

8.6 Right to Limit Use of Sensitive Personal Information (California Residents)

California residents have the right to limit our use of sensitive personal information (such as precise geolocation, financial data, or health information) to only what is necessary to perform the services you requested.

8.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you a different price, or provide you with a lower quality of service because you exercised your rights under applicable privacy law.

8.8 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us using one of the following methods:

We will verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf, provided you furnish written authorization. We will respond to verified requests within the timeframes required by applicable law (generally within 45 days, with a possible extension of an additional 45 days where reasonably necessary).


9. Cookie Policy Summary

Our website luces-pizz.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities.

9.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to remember your preferences and actions over time.

9.2 Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the basic functionality of our website, such as maintaining your shopping cart and session authentication. These cannot be disabled.
  • Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data (e.g., Google Analytics cookies).
  • Functionality Cookies: Remember your preferences (such as language settings or previously entered delivery address) to improve your experience.
  • Targeting and Advertising Cookies: Used to deliver relevant ads and track the effectiveness of our marketing campaigns on external platforms.

9.3 Managing Cookies

You can control and manage cookies through your browser settings. You may also opt out of certain types of tracking through tools such as the NAI Opt-Out Tool or DAA WebChoices. Note that disabling certain cookies may affect the functionality of our website.

For a comprehensive description of all cookies we use and detailed opt-out instructions, please refer to our full Cookie Policy, available on our website.


10. California Privacy Rights (CCPA/CPRA)

This section applies specifically to residents of California and supplements the rest of this Privacy Policy.

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California consumers have specific rights regarding their personal information. The categories of personal information we have collected in the past 12 months include:

  • Identifiers (name, email address, IP address, phone number)
  • Commercial information (order history, purchase records)
  • Internet or electronic network activity (browsing history on our site, cookie data)
  • Geolocation data (approximate location based on IP address)
  • Inferences drawn from personal information (preferences, purchasing behavior)

We collect this information for the business purposes described in Section 4 of this Privacy Policy. We do not knowingly sell personal information of minors under the age of 16 without affirmative authorization.

To submit a California privacy request, please contact us at [email protected]. You may also designate an authorized agent by providing us with written permission signed by you.


11. Children's Privacy

Our website, services, and products are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from children under the age of 13 (or under the age of 16 for California residents) without verifiable parental consent.

If we become aware that we have inadvertently collected personal information from a child under the applicable age threshold, we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

Our practices comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws protecting minors' privacy.


12. International Data Transfers

Pizza Luce is based in the United States, and all data we collect is primarily stored and processed within the United States. However, some of our third-party service providers (such as cloud hosting companies, analytics platforms, or email service providers) may process or store data in countries outside the United States.

If your data is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy and applicable law. Such safeguards may include:

  • Using service providers located in countries deemed to provide an adequate level of data protection.
  • Entering into data processing agreements incorporating standard contractual clauses or other legally recognized transfer mechanisms.
  • Verifying that third parties maintain appropriate technical and organizational security measures.

By using our website and services, you understand that your personal information may be transferred to and processed in countries other than the one in which you reside, including the United States, which may have different data protection laws than your country.


13. Third-Party Links and Services

Our website luces-pizz.click may contain links to third-party websites, apps, or services — such as social media platforms, food delivery aggregators, or payment gateways — that are not operated or controlled by Pizza Luce. This Privacy Policy does not apply to those third-party services.

We strongly encourage you to review the privacy policies of any third-party websites or services you visit. We have no responsibility or liability for the content, privacy practices, or security of any third-party sites or services linked to or from our website.


14. How to File a Privacy Complaint

If you believe your privacy rights have been violated, we encourage you to first contact us directly so that we can attempt to resolve your concern:

We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, or if you believe we are processing your data unlawfully, you may file a complaint with the appropriate data protection or consumer protection authority:

14.1 For United States Residents

  • Federal Trade Commission (FTC): You may file a complaint about unfair or deceptive practices, including misuse of personal data, at ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
  • California residents may also contact the California Privacy Protection Agency (CPPA) at cppa.ca.gov or the California Attorney General's Office at oag.ca.gov/privacy/ccpa.
  • Residents of other states may contact their respective state Attorney General's offices or consumer protection agencies.

15. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by:

  • Posting the revised Privacy Policy on this page with an updated "Last Updated" date.
  • Sending an email notification to the address associated with your account (for significant changes).
  • Displaying a prominent notice on our website homepage or ordering interface.

Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.


16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or your privacy rights, please do not hesitate to contact us:

We are committed to working with you to resolve any privacy-related concerns in a fair, transparent, and timely manner. Our Privacy Officer will respond to your inquiry within 10 business days of receipt, and we will complete any required action within the timeframes mandated by applicable law.